Three Unsold SoHo Lofts Relaunched as One $72 Million 'Vertical Mansion'

A bundle of three stalled listings at 62 Wooster Street is now being marketed as a single trophy property — at a price that assumes the rebrand does the work the individual units could not.

Three separate loft units at 62 Wooster Street in SoHo have been combined into a single $72 million listing.
The property is being marketed under the term 'vertical mansion,' a designation not recognized by any standard real estate classification.
Each unit had been listed individually before the bundle strategy was adopted.
The seller is linked to billionaire Jeff Greene, according to Curbed.
The combined asking price positions the package among the highest residential listings in Manhattan's current market.

Three loft units at 62 Wooster Street in SoHo — each previously listed and each previously unsold — have been repackaged into a single $72 million offering, now marketed to prospective buyers as a “vertical mansion.”

The building sits in SoHo's cast-iron historic district. The three floors together span approximately 14,000 square feet, according to the Curbed report. The listing is connected to Jeff Greene, the Florida-based billionaire and real estate investor.

The “vertical mansion” framing is doing significant lifting. The term does not appear in New York City property records, the Department of Buildings filing system, or any recognized brokerage classification. It is, in the strictest sense, a marketing phrase applied to three condos stacked on top of one another.

At $72 million, the ask works out to roughly $5,143 per square foot — a figure that would place it in the company of One57 and 220 Central Park South closings, buildings purpose-built for the ultra-luxury tier rather than converted 19th-century industrial lofts in a landmarked district.

The units had been sitting. The rebrand is the new strategy. The address, at least, remains the same.