Three Unsold SoHo Lofts Relaunched as Single $72 Million 'Vertical Mansion'

The seller at 62 Wooster Street is bundling three stalled units into one mega-listing — a marketing pivot that real estate observers are calling either inspired or overdue.

Three individual loft units at 62 Wooster Street in SoHo have been combined into a single $72 million listing.
The bundle is being marketed as a 'vertical mansion,' a term not found in any New York City building code.
Jeff Greene is identified as the seller behind the consolidated offering.
The lofts had each been sitting on the market without finding individual buyers before the repackaging.
The combined ask of $72 million would rank among the priciest residential listings currently active in SoHo.

Three cast-iron-district loft units at 62 Wooster Street in SoHo — each failing to sell on its own — have been repackaged into a single $72 million listing, which the listing agent is now marketing under the name “vertical mansion.”

The seller is Jeff Greene, the Florida-based real estate investor and 2010 Senate candidate. The combined unit spans multiple floors of the Wooster Street building and is being positioned as a turnkey compound for a single buyer unwilling to subdivide.

The individual lofts had each accumulated market time without attracting a closing offer before the bundle was assembled. No new construction or significant renovation was announced alongside the relaunch.

At $72 million, the ask would place the property among the most expensive active residential listings in SoHo, a neighborhood where the median loft sale price has softened over the past three years.

The phrase “vertical mansion” does not appear in New York City's zoning definitions, the Department of Buildings' permit categories, or the Real Property Law. It does appear in the listing.