EU hits Temu with €200m fine over illegal baby toys and chargers

The European Commission found the Chinese-owned retailer failed to manage risks posed by dangerous baby toys and faulty chargers sold through its platform.

The European Commission fined Temu €200 million for breaching EU product safety rules.
Regulators cited dangerous baby toys and defective chargers sold on the platform.
The penalty is among the largest the Commission has imposed on an e-commerce operator under product safety enforcement.
Temu, owned by PDD Holdings, has expanded rapidly across European markets in recent years.
The company has not yet confirmed whether it will appeal the decision.

The European Commission fined Chinese-owned online retailer Temu €200 million Wednesday after finding the platform failed to prevent illegal products — including dangerous baby toys and faulty chargers — from being sold to consumers across the bloc.

Regulators said Temu did not take adequate account of product safety risks on its marketplace, in breach of EU rules requiring platforms to police third-party listings for hazardous goods.

The penalty is one of the largest the Commission has levied against an e-commerce operator under product safety law and follows months of scrutiny of the app's rapid expansion across European markets.

Temu, operated by PDD Holdings, has grown into one of Europe's most-downloaded shopping apps since launching on the continent in 2023, undercutting rivals on price while drawing repeated complaints from consumer groups and national regulators over unsafe listings.

The Commission gave no immediate indication of whether additional enforcement measures would accompany the fine. Temu had not confirmed by press time whether it intends to challenge the ruling before the EU courts. A deadline for the company's formal response is expected within weeks.