Livia Giuggioli Calls Gwyneth Paltrow 'Nasty' Over Israeli Property Group Ad

Colin Firth's ex-wife publicly demanded Paltrow face cancellation after the Goop founder collaborated with Aviv Melisron, an Israeli real estate group, calling the partnership 'unacceptable' and Paltrow 'complicit.'

Livia Giuggioli, ex-wife of Colin Firth, publicly attacked Gwyneth Paltrow over a promotional collaboration with Aviv Melisron, an Israeli real estate company.
Giuggioli described Paltrow's conduct as 'unacceptable' and called Paltrow herself 'nasty,' according to Page Six reporting from June 15, 2026.
Giuggioli alleged Paltrow was 'complicit' through the Aviv Melisron partnership and said Paltrow should be 'canceled.'
Paltrow had not issued a public response to Giuggioli's remarks at the time of the report.
The dispute places Giuggioli — known primarily in relation to her 22-year marriage to Firth, finalized in divorce in 2020 — at the center of a separate, self-initiated celebrity controversy.

Livia Giuggioli, the Italian film producer and ex-wife of Colin Firth, went on the record last week to call Gwyneth Paltrow “nasty” and demand she be “canceled,” according to a Page Six report published June 15, 2026.

The target of Giuggioli’s remarks was a promotional collaboration between Paltrow and Aviv Melisron, an Israeli real estate and retail group. Giuggioli described Paltrow’s involvement as “unacceptable” and alleged she was “complicit” by participating in the campaign.

Paltrow had not publicly responded to the remarks as of the Page Six report.

Giuggioli and Firth divorced in 2020 after 22 years of marriage. Her previous public profile largely concerned a 2018 criminal harassment case in Italy, in which she alleged a former lover had stalked her — a case that was subsequently dropped after the parties reached a settlement.

Paltrow, for her part, has not been known to have any prior public dispute with Giuggioli. The campaign in question was for Aviv Melisron, a Tel Aviv-headquartered property and retail conglomerate whose portfolio includes the Ofer Grand Mall chain.

Giuggioli did not specify which platform or format the Aviv Melisron advertisement appeared on.