Markle Once Called Pricey Candles 'Obnoxious' — Now Sells Them for $256

The Duchess of Sussex launched her As Ever lifestyle brand last year; its current Signature Scent Collection retails at $256, roughly a decade after she publicly dismissed expensive candles as obnoxious.

Meghan Markle's As Ever brand currently sells a Signature Scent Collection priced at $256.
Markle previously described expensive candles as 'obnoxious,' according to a Page Six report published June 1, 2026.
The comments predate her As Ever launch by approximately a decade.
As Ever is Markle's lifestyle company, launched in 2025.

Meghan Markle, Duchess of Sussex, has a candle problem — specifically, a timeline one.

Markle's lifestyle brand As Ever, launched in 2025, currently offers a Signature Scent Collection for $256. The set is listed on the As Ever website without apparent irony.

Page Six reported on June 1, 2026, that Markle had previously described expensive candles as “obnoxious” — a characterization she apparently made roughly a decade before entering the scented-wax business herself.

The report does not specify the venue or format of the original remarks, but the approximate timeline places them well before As Ever's founding.

As Ever has positioned itself in the premium lifestyle category since its debut, with the candle collection among its higher-ticket offerings.

The $256 price point puts the Signature Scent Collection above a Diptyque Baies 190g candle ($68) and comfortably past a Jo Malone London Home Candle ($78), should comparative obnoxiousness ever require a reference point.